clean modern home with patterned carpet

About Us

Meet Our Cleaning Team

We are a dedicated team of professional cleaning technicians who have proudly cleaned Southside homes since 1985. During that time, we’ve completed more than 400,000 house cleanings. With decades of experience, we’ve perfected our skills to ensure your home sparkles every time we work our magic.

Custom Maid represents modern residential house cleaning services. Our industry is no longer defined by individuals working out of the trunk of a car with an old vacuum and broom. Our team studies the most effective cleaning techniques, and our uniformed staff is continually trained on the latest industry updates and standards. The products we use are professional-grade and environmentally friendly.

Our founder, Alison Palmer, served as the president of the Association of Residential Cleaning Services International (ARCSI) for three years and was on its Board of Directors for nine years. ARCSI is the trade association for the residential cleaning industry and holds educational meetings twice a year to ensure we stay up-to-date with the most modern techniques, supplies, and equipment available.

We are proud members of the Hampton Roads community and actively give back to the community that has supported us. Custom Maid has been a long-time partner with Cleaning for a Reason, providing free house cleaning for people undergoing cancer treatment. Because of our efforts with Cleaning for a Reason, we were honored with the Urban League of Hampton Roads Beacon of Hope Award.

We train our staff to meet the high standards set by the IICRC (Institute of Inspection, Cleaning, and Restoration Certification) for house cleaning technicians. Our complete training program spans three weeks, equipping our team with the skills and knowledge to deliver exceptional results every time.

Custom Maid Leadership Team

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Alison Palmer – Founder

Alison founded Custom Maid in 1985. She served on the board of directors for The Association of Residential Cleaning Services International from 2006 to 2015, including three years as president. She loves spending time with her grandkids, watching movies, reading, knitting, and following politics on TV.

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Janet C.

Janet loves reading and playing with her dog. She is a proud grandmother and actively works with the Homeless Ministry.

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Susan D.

Susan enjoys gardening, camping, cooking, baking, spending time with her dogs, and creating memories with family.

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Susan Helms – General Manager

Susan is a proud mom of twins who loves local bands, concerts, and is an avid football fan.

Our Wonderful Cleaning Technicians

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Sharon loved cooking, shopping, and cleaning.

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Michaela loves being outdoors, hiking, spending time with family and friends, and traveling to new places.

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Loves being outside, taking her cat on hikes, foodie and enjoys traveling

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Enjoys hiking with her dogs, shopping and family time.

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Enjoys the beach, traveling and spending time with family.

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Enjoys playing co-ed softball, spending time with family and friends & gift giving.

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Loves watching her son play basketball, spending time with her family and friends.

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Nail Tech, Cowboys fan and is adventurous.

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Enjoys hanging out with Mom, camping & Shopping.

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Avid Vikings fan, proud Grandma and playing cards.

Jessica A OPT

Enjoys and likes going for long walks, coloring and cleaning.

Erica M OPT

Enjoys the beach, movies and playing volleyball.

Yasmin R OPT

She likes playing video games, veterinary work and making other people's lives easier.

OUR GUIDING PRINCIPLES

The Values That Drive Our Success

At Custom Maid, we prioritize personal connections and treat your home like our own. As a locally owned business, we offer tailored cleaning services backed by 26 years of experience. Let us make your space shine with our commitment to quality, care, and trust.

excellence
Personalized Care

We build 1-on-1 relationships with our clients, treating your home with the care and attention it deserves.

customer centric approach
Locally Owned

As a non-franchise company based in Virginia Beach, VA, we understand the needs of our community.

integrity
Detail-Oriented

From deep cleaning to move-in readiness, we tackle the details to leave your home spotless and refreshed.

quality
Trusted Expertise

With over 26 years in the business, our team combines knowledge with dedication for superior results.

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